Privacy Policy
The Nourished Baby Collective
Last updated: 2 August 2026
1. Who we are
The Nourished Baby Collective is a trading name of Lindsay F Wark Limited (company number 13308811) whose registered office is Chester Road, Felixstowe, England, IP11 9AH (“TNBC”, “we”, “us”, “our”).
TNBC provides baby-led feeding support, tube weaning support, bottle-feeding support, solids support, picky eating support, and related educational and consultancy support for parents and caregivers.
This Privacy Policy explains how we collect, use, store, and protect personal information when you visit our website, make an enquiry, complete a form, book support, purchase a pathway, or otherwise interact with us.
For data protection purposes, TNBC is the controller of your personal data.
If you have questions about this Privacy Policy, you can contact us at lindsay@thenourishedbabycollective.com.
2. Who this policy applies to
This policy applies to:
- Visitors to our website;
- Parents, caregivers, and prospective clients;
- Current and former clients; and
- Anyone who contacts us by email, website form, social media, or another agreed communication channel.
Our website and support are intended for adults.
We collect information about babies and children only where it is provided to us by a parent, legal guardian, or another adult who has authority to seek support on the child’s behalf. We may ask for enough information to understand that person’s relationship to the child and their authority to act for them.
3. The information we collect
Depending on how you interact with us, we may collect the following personal information.
3. Information you give us directly
This may include:
- Your name;
- email address;
- Phone number;
- Address or billing details;
- Country or time zone;
- Booking and appointment details;
- Payment-related information processed through third-party payment providers; and
- Information you send to us in enquiry forms, intake forms, questionnaires, emails, messages, logs, videos, photographs, or updates.
3. Information about your baby or child
This may include:
- name, age, or date of birth;
- Feeding history;
- Sleep and routine information;
- Relevant medical, developmental, or behavioural information shared by you;
- Weight, growth, intake, formula, tube-feeding, bottle-feeding, breastfeeding, solids, or related feeding information; and
- Videos, photographs, written notes, and updates you choose to send.
3. Website and technical information
When you visit our website, we may collect technical information such as:
- IP address;
- Browser type;
- Device information;
- Pages visited;
- Referral source;
- Cookie data; and
- Analytics information about how our website is used.
4. Special category data
Some of the information you share with us may include health-related information about you or your child. Under UK data protection law, this is treated as special category data and requires extra care.
Where this applies, we process that information only where we have an appropriate lawful basis and an additional condition for doing so, for example where:
- you have requested tailored support from us;
- You have provided explicit consent where appropriate; or
- Processing is otherwise permitted by law.
5. How we use your information
We may use your personal information to:
- Respond to your enquiry;
- Decide whether our support is a suitable fit;
- Assess which pathway or consultation may be appropriate;
- Book and manage appointments;
- Provide consultations, written guidance, care plans, pathway documents, and ongoing support;
- Review forms, feeding logs, videos, and related materials you send to us;
- Process payments and manage invoicing;
- Communicate with you about your booking, support, or administration; improve our website, systems, and client experience; maintain records for legal, safeguarding, insurance, accounting, complaint-handling, or tax purposes;
- Send newsletters or marketing updates where you have chosen to receive them; and
- Protect our website, business, and users from misuse, fraud, or security threats.
We do not sell your personal information.
6. Our lawful bases for processing
Depending on the context, we rely on one or more of the following lawful bases:
| Lawful basis | How this may apply |
| Contract | Where processing is necessary to take steps at your request before entering into a contract, or to provide the support you have booked. |
| Legitimate interests | Where processing is reasonably necessary for running TNBC, managing bookings, keeping records, maintaining website security, or improving our services, provided your rights do not override those interests. |
| Consent | Where you choose to opt in to marketing, or where explicit consent is appropriate for certain special category data. |
| Legal obligation | Where we need to keep records or disclose information in order to comply with the law. |
7. Marketing
If you subscribe to our newsletter or choose to receive updates from us, we may send you emails about TNBC support, resources, and offers.
You can unsubscribe at any time by clicking the unsubscribe link in the email or by contacting us at lindsay@thenourishedbabycollective.com.
Even if you opt out of marketing, we may still send you service-related communications where needed for bookings, appointments, updates, administration, or support you have requested.
We will not share your personal data with third parties for their own direct marketing purposes without your consent.
8. Who we share your information with
We may share personal information with trusted third parties who help us run TNBC, such as:
- Website hosting providers;
- Booking and calendar systems;
- Payment processors; form and questionnaire platforms;
- Email and cloud storage providers; analytics providers; and
- Accountants, insurers, legal advisers, or other professional advisers where needed.
We only share information that is reasonably necessary for the relevant purpose. We do not allow those third parties to use your personal data for their own purposes and only permit them to process it for specified purposes and in line with our instructions.
Where support is funded, subsidised, or administered with the involvement of The Tubie Foundation, we may share limited information with The Tubie Foundation where this is necessary for funding administration, eligibility assessment, invoicing, or service coordination. We will only share identifying details such as your name and contact information with your explicit consent unless we are required or permitted to do otherwise by law.
We may also disclose information:
- Where required by law;
- To establish, exercise, or defend legal rights;
- To prevent fraud; or
- Where there is a genuine safeguarding, welfare, or serious safety concern involving a child or another person.
9. International transfers
We aim, where reasonably possible, to use service providers that store and process personal information within the UK or in jurisdictions recognised as providing an adequate level of protection.
However, some providers we use now or in the future may store or make personal information accessible outside the UK. Where that happens, we will take appropriate steps to ensure that personal information remains protected in accordance with UK data protection law, including the use of appropriate safeguards where required.
10. How long we keep your information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including for legal, tax, insurance, accounting, safeguarding, and business record-keeping reasons.
When you stop working with us, we do not keep your personal information indefinitely unless we have a lawful reason to do so.
Typical retention periods may include:
| Category | Retention period |
| Enquiry information | Up to 12 months |
| Client records and support communications | Up to 7 years after the end of support |
| Financial records | Up to 6 years |
| Newsletter information | Until you unsubscribe or ask to be removed |
In some circumstances we may anonymise information so that it can no longer be linked to you. Where we do that, we may use that anonymised information for research, training, or statistical purposes.
11. Cookies and tracking technologies
Our website may use cookies and similar technologies to:
- make the website work properly;
- remember preferences;
- understand how visitors use the site;
- improve performance; and
- support analytics and, where used, marketing.
Some cookies are essential. Others, such as analytics or advertising cookies, are optional and should only be used where the appropriate consent has been given.
You can manage cookie preferences through our cookie banner and, in some cases, through your browser settings.
12. Your rights
Depending on the circumstances, you may have the right to:
- Request access to your personal data;
- Ask us to correct inaccurate information;
- Ask us to erase your data; ask us to restrict how we use it;
- Object to certain processing;
- Withdraw consent where we rely on consent; and
- Request transfer of certain data to another provider.
To exercise any of these rights, please contact us at lindsay@thenourishedbabycollective.com.
We may need to verify your identity before responding.
You will not usually have to pay a fee to exercise your rights, although we may charge a reasonable fee or refuse to act where a request is clearly unfounded, repetitive, or excessive.
13. Data security
We take reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, disclosure, alteration, or destruction.
That said, no system of internet transmission or storage can be guaranteed to be completely secure, and we cannot guarantee absolute security.
14. Third-party websites and services
Our website may contain links to third-party websites, platforms, or embedded content. We are not responsible for the privacy practices of those third parties. Please review their own privacy policies before sharing information with them.
15. Children’s information
Our website and support are intended for adults. We do not knowingly collect personal information directly from children through our website.
We generally collect personal information about babies and children only from a parent, legal guardian, or another adult who is authorised to act on the child’s behalf in connection with seeking support from us.
We may ask for enough information to understand that person’s relationship to the child and their authority to provide information and make decisions in relation to our support.
If you believe we have collected personal data directly from a child inappropriately, please contact us and we will review the matter promptly.
16. Complaints
If you have concerns about how we handle your personal information, please contact us first at lindsay@thenourishedbabycollective.com and we will do our best to resolve the issue.
You also have the right to complain to the Information Commissioner’s Office (ICO).
17. Changes to this policy
We may update this Privacy Policy from time to time. The latest version will always be posted on our website with the updated date.
18. Contact
If you have any questions about this Privacy Policy or your personal information, please contact:
Company: Lindsay F Wark Limited
Trading as: The Nourished Baby Collective
Email: lindsay@thenourishedbabycollective.com
Website: www.thenourishedbabycollective.com